KELOWNA GENERAL HOSPITAL FOUNDATION
Emergency Department Campaign
The KGH Foundation raises and stewards community generosity to enhance healthcare and support patients and families across the Southern Interior of British Columbia.
SERVICES
Strategy
Creative Direction
Campaign Design
For the final chapter of Closer to Home Than You Think, the most ambitious fundraising campaign in Kelowna General Hospital Foundation's history. The goal was to raise over $2.5 million for care that touches every corner of our community, specially our emergency department.
Developing the visual campaign across bus wraps, transit shelters, environmental decals, and posters, it was imperative to put the hospital's need in front of Kelowna, where it couldn't be ignored. The creative featured the real faces of the physicians, nurses, and patients whose lives have been shaped by the impact of our people and our hospital.
From bus stops and large-scale interior window vinyl wraps to full bus wraps, this campaign extended across the Okanagan, creating a bold and recognizable presence throughout the region.
The campaign culminated in a record-breaking Day of Giving on May 14th, 2026, raising $2,533,955.17, smashing the original goal thanks to the generosity of local/global donors and partners.