Brand designer.
Visual storyteller.
Your creative partner.

HELLO, MOST PEOPLE CALL ME TASH!

I’ve been designing brands people actually remember for over 10 years. From Kelowna businesses to non-profits, I bring strategy, story, and soul to every project.

A young girl with shoulder-length hair is smiling and painting at a table, with a window and outdoor scenery in the background.
A young girl with shoulder-length hair is smiling and painting at a table, with a window and outdoor scenery in the background.

STORY

I didn't know it yet, but I was already building worlds since I was little. I’ve always been drawn to the details others walk past: the texture, colours, the way the light hits, the feeling a space gives you before you even realize why.

Today, that same instinct drives everything I do, from crafting brands where every touchpoint, digital or in-person, tells one cohesive story, to thrifting for that one perfect piece, DIYing furniture, and pruning the vines at my family's Okanagan vineyard.

For me, creativity isn't a switch I flip when I work, it's simply how I move through the world.

A black-and-white photo of five people in a vineyard, smiling and standing around a golf cart filled with grapes.
Two smiling people taking a selfie outdoors, with a chain-link fence and trees in the background, in black and white.
Four people standing outdoors on rocky terrain near water with mountains in the background, wearing hiking gear and backpacks, in black and white.
An antique brass skeleton key with a round handle and a small cut-out at the end, next to a light blue tassel with shiny silk threads.

STRATEGY IS KEY

My approach to creative work

Every project starts the same way, with a conversation. I want to understand your business, your audience, and what success actually looks like for you. Only once that's clear do we start designing. Because the most beautiful work in the world won't land if it isn't built on something solid.

A BIT MORE ABOUT ME

My guiding values

EXCELLENCE

I see the things no one usually sees. I sweat the small stuff, holding myself to a high standard, and never settling for "good enough." For me, excellence is about knowing the outcome is truly worth being proud of.

STORYTELLING

Every brand, person, and idea has a story worth telling. I find it, shape it, and bring it to life in a way that resonates, because the right story doesn't just inform, it moves people.

COMMUNITY

People are everything to me, who I surround myself with, how I lift others up, and how we show up for each other. The best work happens when people feel seen, supported, and part of something bigger.

Featured projects

Vineyard with rows of grapevines, a modern greenhouse, and a hillside with houses in the background under a cloudy sky.

99 Rows | Venue & Vines
Brand Identity & storytelling

Billboard with an image of a heart-shaped rock wrapped with a ribbon, against a clear blue sky, with text about hope and giving from the KGH Foundation.
A smiling bride in a wedding dress sitting in a vehicle, holding a bouquet of flowers, with a man leaning close to her, touching her arm. The image is in black and white, with the words 'Neve BRIDE' overlaid.

Kelowna General Hospital Foundation
Holiday Campaign & Print Collateral

Neve Bride
Brand Identity & Print Collateral

KELOWNA GRAPHIC DESIGNER

Now that you know me better...

If you’ve connected with my story and approach, I’d love to help you write the next chapter of yours.

Let's Get Started!

FUN FACTS

Ran my first half marathon in 2025

Hosting is my love language

Survived the 80km West Coast Trail

Beige flag: says "It's thrifted"

Always has a DIY in progress

Built my own stationery business

Obsessed with summer

Ran my first half marathon in 2025 Hosting is my love language Survived the 80km West Coast Trail Beige flag: says "It's thrifted" Always has a DIY in progress Built my own stationery business Obsessed with summer