HEYS LUGGAGE
Toronto Eaton Centre Activation
Founded in 1986 in the suburbs of Toronto as a small family-run business, Heys has grown into a global travel brand known for creative, design-forward luggage. With a focus on design, quality, and fashion, the company has spent nearly four decades creating stylish, one-of-a-kind travel gear, now with offices and distribution spanning Canada, the US, Germany, South Korea, China, and Australia
SERVICES
Art Direction
Photo Editing
Print Suite Design
Food Packaging
Environmental & Signage Graphics
Print Production & Coordination
In partnership with Together Creative Inc., I led the print and digital art direction for the Heys 40 Years activation, a celebration of four decades of craftsmanship, legacy, and a brand built on the pursuit of travel.
From custom boarding passes designed for influencer invitations, to Canadian-inspired food packaging, to bespoke imagery woven through every touchpoint, to a custom illustrated map, each piece was crafted to feel like part of a larger journey, not just collateral, but building a brand world. Even the smallest details, like signage for the private event space, were treated with the same intention: honouring where Heys has been, and where it's still headed.
It was a privilege to help bring 40 years of legacy to life, one printed piece at a time.
