Brand Identity & Packaging
ANETO BROTH
Aneto is a broth company based in Barcelona, Spain, founded in 1963 with an array of delicious broths and soups products.
SERVICES
Logo Design
Pattern Design
CPG Packaging
Art Direction
CURRENT
Although this was a personal project, I made it my mission to give the brand a complete overhaul, because how can a company still exist today with Comic Sans?!
With this rebrand, they could take up so much more space in the competitive aisles of a grocery store. With bright colours, more versatile packaging, and art direction that mixes whimsy with shock factor.
THE REBRAND
The art direction started with a question: What if broth wasn't just for soups and cozy dinners, but a household staple, tasting so good it could be poured into cocktails or sipped straight from a flask.
Inspiration was driven from traditional Spanish tile work, sunshine yellows and dark sea blues derived from classic Spain decor. Anchoring the packages, is a big bold shape on the front, echoing the silhouette of a silver serving tray or pot, as if the whole piece was set at the centre of the table.