Named for the exact amount of rows of Pinot Noir and Pinot Gris that root themselves into the hills of Lake Country, 99 Rows is a story of restoration and purpose. What was once overgrown with five-foot weeds and scattered with dead cherry tree stumps has been thoughtfully transformed into a thriving vineyard and gathering place.

Driven by a desire to bring beauty back to the land, the Alfred family reimagined the property as both an agricultural space and a place for community. Today, 99 Rows contributes to the local economy through collaboration with nearby wineries, provides meaningful employment locally and internationally, and creates space for people to gather, whether among the vines or inside the glasshouse overlooking Okanagan Lake.