Interior Awareness Campaign
JOEANNA’S HOUSE
JoeAnna’s House is a welcoming, affordable “home away from home” in Kelowna that keeps out-of-town families close to their loved ones receiving care at Kelowna General Hospital
SERVICES
Strategy
Campaign Design
I led the development of design direction for a campaign to support the soft launch of the JoeAnna’s House expansion, repositioning the brand within the Thompson Okanagan region and reinforcing its essential role in addressing a critical community need.
